He began his career in Christian radio in 2003 at Salem Communications 105.3 The Fish in Milwaukee, WI in 2003 where he served as promotions director, mid-day host and assistant program director. In 2006, he moved his family to Nashville, TN where he worked as Manager of National Promotion at EMI CMG (Sparrow Records, Forefront Records, sixstepsrecords). During Lauritch’s time at EMI, he was responsible for promoting the music of Chris Tomlin, David Crowder Band, Matt Redman, Kristian Stanfill, Christy Nockels, Passion, Britt Nicole, TobyMac, Mandisa, Matthew West, Switchfoot, Josh Wilson and many others to Christian radio. During his tenure at EMI CMG, he worked seventeen (17) #1 songs to Christian AC and Hot AC/CHR along with multiple Top 5 and Top 10 songs at each format.
Following his initial stint in radio promotion, Lauritch served as Director of Brand Management for Word Entertainment from 2010-2013 where he launched the careers of Grammy Award winning band, KING & COUNTRY; Dara Maclean and Everfound. In addition to breaking these new artists at the format, Lauritch led on-going marketing and brand management initiatives for Group 1 Crew, NEEDTOBREATHE, BarlowGirl, Sidewalk Prophets and Jason Castro.
In 2013, Josh Lauritch founded an artist management company called 55 MGMT where he oversaw the careers of Britt Nicole, Sarah Reeves, Erik Nieder and Kaleidoscope. Lauritch also provided consulting services for Method Management (Matthew West, Josh Wilson, Everfound and All Things New) and Smallbone Management (for KING & COUNTRY) from 2014-2015.
Since founding 55 Promotion in 2015, Lauritch has partnered on the marketing and promotion of more than 20 Billboard or Mediabase #1 songs at Christian radio from Lauren Daigle, Cory Asbury, One Sonic Society, Jordan Feliz, Elevation Worship, for KING & COUNTRY, Bethel Music, Josh Baldwin, Danny Gokey, Vertical Worship, Francesca Battistelli, We Are Messengers, Big Daddy Weave, Blanca, Elevation Rhythm, Joshua Micah and others.